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Standing out today requires more than just talent.
In the world of digital art and social media, where content floods the internet daily, standing out as an artist requires more than just talent. It demands a thoughtful approach that resonates with an audience yearning for something special and unique.
Embrace the Special Moment
One of the keys to success is embracing the special moment. Artists can create appointment experiences by scheduling releases or live events that fans can eagerly anticipate. These finite and special digital moments foster a sense of excitement and engagement. But it's not just about the quantity of these moments; the emphasis must be on quality. Crafting unique and high-quality pieces that resonate with the audience can create a lasting impact.
Create with Sustainability in Mind
Making art with the intention that it will last forever allows artists to focus on the craft itself, without being discouraged if immediate success doesn't come. This long-term view helps avoid the burnout that can occur when forcing creativity day in and day out. Finding a balance that allows for maintaining passion and creativity over the long term is essential for an artist's well-being and the quality of their work.
Leverage the Power of Scarcity
The concept of scarcity also plays a role in the digital art landscape. By creating value through rarity, such as limited editions or exclusive releases, artists can make their work stand out. The human mind places value on scarcity, and this can be a powerful psychological tool. However, it's essential to balance this scarcity with accessibility, ensuring that the work remains available to the core audience.
Engage Without Dumbing Down
Engaging the audience without dumbing down the content is a delicate but vital aspect of life on the internet. While easily consumable content can catch attention, artists should strive to create content that challenges, inspires, and enriches their audience. Avoiding the trap of shallow engagement and focusing on depth and meaning will lead to a more fulfilling and sustainable artistic journey.
The digital art world is both thrilling and challenging. By focusing on quality, embracing special moments, creating with sustainability, leveraging scarcity, and engaging with substance, artists can navigate this complex landscape with success and fulfillment. The craft never suffers when approached with intention and care, and in this age of information, that intention can make all the difference.
Quick Bytes
In a video, I made the case that the first-ever CryptoPunks derivative is not Pride Punks from 2018. But I was wrong (sort of). I had said that the #paintapunk Series by Samuel Holt (aka @cryptopunkart) was created in 2017. I then learned that “Me in The Matrix” by @BokkyPooBah was made a month earlier. So I updated the CryptoPunks Derivatives Timeline accordingly.
I updated my post about Adapting to the X Algorithm Changes to include a section about the lack of transparency in how the algorithm works with regard to user ranking, post ranking, de-ranking, and blacklisted topics. You should also follow NFT God, who is spending the time sifting through code to help us understand what’s happening under the hood of X.
At Twitter between 2018 and 2019, I was a Sr. Program Manager on the Global Support Operations team. I had access to a tweet-level sentiment analysis plugin that employed machine learning (ML) to evaluate every tweet on my timeline in real-time and categorizing them as negative, positive, or neutral. It showed me this by wrapping each tweet in red (negative), white (neutral), or green (positive) border and included a percentage indicator. The internal tools we had at our disposal were quite sophisticated.
I hope I added value to your day. ☀️
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Featured Artwork
Today’s featured artwork is from my Second Realm Art Collection:
Eye #9 by Mattia Cuttini - This is one of 32 hand drawn eyes. Scanned in three different times: black and white, then with red, then with orange and yellow. These 32 images were used to feed an AI software.
Second Realm is a Web3-focused creative studio. It’s where I catalog and organize my artwork and projects. And where I house my personal collection of digital artwork collected over the years.