Discover more from Eric's Creative Bytes
Art is evolving, and artists must adapt.
They need to master new tools to stand out.
We've seen this before. In 2006, the book publishing industry transformed with blogging and social media. Integrating technology with creativity became a key strategy to engage audiences.
Back then, authors voiced fears we hear today from artists. Would blogging lead to stolen ideas? Would time on social media erode writing hours? Shouldn't the focus remain solely on the writing?
Despite these concerns, technology continued to advance, reshaping the publishing landscape. We saw the rise of ebooks, audio book subscription models, podcasts and more. Authors who embraced these changes found an unexpected truth: Social technology increased their visibility and bridged the gap between them and their readers.
Publishers, agents, and most importantly, readers paid more attention to authors who were active online. This didn't detract from their art—it enhanced it. Writing books became more than an isolated act. It evolved into being part of a community, sharing the creative process, and building anticipation for the work.
Today's artists face a similar choice. They can view technology as a hindrance, or they can see it as an opportunity. The publishing industry offers a clear lesson: Embrace change, use technology, and connect with your audience. This strategy not only boosts your visibility, but it also deepens the relationship between artist and viewer.
Navigating the complex digital art space may seem daunting, but by using new tools, artists can create a unique voice that resonates amid the noise. Art, at its core, is communication. And now, it's about communicating in a digital world.
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In his insightful book 'Real Artists Don't Starve,' Jeff Goins disputes the myth that creativity hinders success. Instead, he emphasizes that an artistic temperament is a competitive advantage in the marketplace. He provides practical advice like strategic risk-taking, collaboration, and balancing art with business, all crucial for artists navigating the digital world.
Goins stresses that creativity isn't a disadvantage, but a powerful tool for success. In the digital era, artists can apply this mindset to embrace new technologies. They serve as an instrument to amplify an artist's voice, bridge the gap to a broader audience, and enable art to prosper in a world that's increasingly digital.
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I’ve helped hundreds of people find their audience. As a seasoned expert in marketing, customer experience, and service design, I specialize in empowering creators like you. With a deep understanding of the NFT space and Web3 technologies, I can guide you in taking control of your narrative, driving demand for sales, and creating captivating experiences. Book a one hour session with me today!